To Expand or Not to Expand, That is the Question...
Of the many frequently asked questions I receive about Digital Brand Strategy, which we will certainly explore, one of my favorites will always be, "How do I expand my brand?"
This is one of my favorite questions because the true answer is that the possibilities are endless! As humans we have many talents that in one way or another are all connected. I am unsure as to when, but as some point in time, we were taught to focus in on one of our many gifts and develop that to the best of our abilities. To that I agree and disagree.
What happens when you recognize that you have mastered a skill? Do you continue on the hamster wheel and not attempt to do anything else because you are "good at what you do?" To that, I say absolutely not!
When you feel yourself positioning into a headspace of complacency or just plain boredom, that's when we know it is time to expand your brand.
The "how" is the fun part to expansion as this is when we get to explore all of our many talents and figure out how to position them as building blocks for one another. Here is a real life example of how I expanded LCK Consulting Services.
First, I recognized that I enjoyed the back end of business. I loved to work within the mindset of entrepreneurs while also developing the tactical plan to help them grow and expand their companies. I also recognized that social media was my medium of choice and so, TADA! LCK Consulting Services.
I am sure it is NO SECRET to anyone who follows me that I am a talker. I love to converse and as my husband frequently says "you can talk to a rock," which is completely true. I sure can! Due to that skill, I was able to talk myself right into a TV Hosting opportunity where my community gets to know me, my morals, values and beliefs which in small business in 2022 is more important than ever. So, catch me on RVNTV's Morning Coffee every Tuesday and Thursday Morning from 7am-9am/est.
Last, but certainly not final (you didn't think I was done expanding did you?) education has always been a passion of mine. FUN FACT! I lived in Burgos, Spain where I taught Conversational English (I told you all I am a talker)! It was only right that through LCK we provided education to our community of entrepreneurs. That education just so happened to be successful (go figure) and I was afforded an opportunity to become an Adjunct Instructor at Temple University in Philadelphia, PA. teaching Social Media Marketing (BOOM).
As you can see, brand expansion is nothing more than putting your natural abilities and interest together like a perfect puzzle that may just happen to have 1000 pieces. Number of pieces aside, everything you need to expand your brand, you have right now, today.
I encourage you to eliminate the scarce mindset that's holding you back from believing you can't expand your brand. Embrace the things you love and the things you are great at and begin putting that puzzle of greatness together!
Confession #2- If I can expand a brand, you can too!
