Permission to Lead: Reclaiming Your Voice in Business 💼🗣️
After a month-long hiatus, I'm back, and trust me, it wasn't all sunshine and relaxation. The flu, RSV, and their unruly cousins decided to throw a party, and I was the unwilling guest of honor. Let's just say, my couch and I have become inseparable, and I've set a personal record for consecutive days in pajamas.
In all seriousness, this break was a necessary pause for both mental and physical health. It's a reminder that even in our hustle-driven world, taking time to recharge isn't just important—it's essential.
Now, back to business. At the start of every class I teach, whether it's Consumer Behavior, Social Media Marketing, or Social Entrepreneurship, I lay down one fundamental rule: In this space, we grant ourselves permission to be thought leaders.
Why? Because embracing your voice and perspective is the cornerstone of innovation and progress. However, in today's climate, openly expressing who you are, what you believe, and how you operate can feel daunting. For minorities in business, this apprehension is amplified.
I've observed a troubling trend: businesses removing identifiers like "woman-owned," "Black-owned," or "veteran-owned" from their branding. The fear is understandable. Recent shifts have seen companies scaling back diversity, equity, and inclusion (DEI) initiatives, leaving minority entrepreneurs questioning their place in the market. For instance, some Black-owned businesses have had to reassess their strategies as corporate support wanes.
As a brand strategist, my advice is this: Stand firm in your identity. Your unique perspective is not a liability; it's your greatest asset. Thought leadership involves sharing your authentic insights and experiences, positioning you as an authority in your field. This authenticity fosters trust and differentiates you in a crowded marketplace.
Moreover, embracing your identity can drive business success. Companies that position themselves as thought leaders often experience growth and increased revenue.
Yes, the landscape is challenging. But by owning your narrative and leading with authenticity, you not only pave the way for your success but also inspire others to do the same.
So, let's give ourselves permission, not just in the classroom, but in every facet of our professional lives, to be the thought leaders we are meant to be. If you are nervous, reach out, I am here to help you embrace the permission to simply show up, as yourself.
