Building Everyone Else’s List... Except My Own.

I’ve built six-figure campaigns, guided national brands, and taught hundreds of students and entrepreneurs how to show up and own their space online. I've walked them through strategies on how to nurture their audience, create digital ecosystems that actually convert, and preached (yes, preached) about the power of email marketing. I’ve helped them do the work.

But for me? I’ve been sitting on this “send” button for years (on and off). Not because I don’t believe in it, I actually believe email marketing is powerful. But because, like many of us who pour into others, I kept putting myself last.

I’ve spent so much time growing brands, storytelling for startups, and positioning businesses for success that I lost sight of building consistently for my own. If you are part of my email list, then you know, I have done well, in spurts.

And that ends now.

This summer, we’re getting back to the root. The connection. The core.

Starting June 21, 2025, my father’s birthday, and 10 years since his passing, I’m finally launching my own summer email series:

Inbox Influence: The Summer Spark Series

A tribute to the man who was a serial entrepreneur long before hashtags, hustle culture, or “girl boss” energy ever existed. He built businesses. He dreamed big. He believed in showing up. And now, so will I, starting with my list.

Why this? Why now?

Because we are constantly consuming marketing, whether we realize it or not.

And most people have no idea how to spot the difference between branding and marketing. But the difference matters more now than ever.

Branding is the feeling behind the message. Marketing is how you deliver that message.

Branding builds trust. Marketing creates action.

In today’s world of narrative-driven news, AI-generated content, and fast-moving trends, it’s vital that we understand not just how to create the message, but how to decode it, too. Whether you're running a business or just scrolling your feed, media literacy is a survival skill.

Because here’s the truth:

  • Everyone is marketing something.

  • Everyone is building a brand.

  • And if you’re not intentional about yours, the internet will build one for you.

This series isn’t just about growing your audience, it’s about owning your impact, building trust with intention, and knowing when you're being sold something... and when you're being aligned with something.

What to Expect

Each week this summer, I’ll deliver straight to your inbox:

✔️ A clear breakdown of the difference between marketing and branding

✔️ Real-world examples from campaigns I’ve created or audited

✔️ Quick-win strategies and templates you can use right now

✔️ A deeper look at how to build a presence that leads to profit

Whether you’re a business owner, an aspiring entrepreneur, or someone who’s simply ready to understand the digital world better, this series is for you.

The bottom line?

I’m done ghosting my own greatness. I’m building my list, nurturing my audience, and reclaiming my seat at the front of my business. And I want you there with me.

📥 Join the list here: https://lckconsultingservices.com/contact-lck Let’s turn strategy into soul and clicks into connection. Because marketing is everywhere. It’s time we learn how to use it with purpose.

Keshia Butler- Thomas

I’m Keshia Butler-Thomas, M.M., the CEO of LCK Consulting Services, where I solo-preneurs, entrepreneurs and small businesses thrive with strategic marketing and brand consulting. When I’m not running my business, you’ll find me as the professor of Digital Brand Survival at Temple University and Eastern University. I teach and develop courses in marketing and business, bringing real-world insights into the classroom with a fun and quirky twist that makes learning feel like an adventure.

Whether I’m helping businesses level up their branding or guiding the next generation of marketers, I’m all about empowering others and making an impact in everything I do!

https://www.lckconsultingservices.com
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